Thailand’s Ministry of Commerce is organising a series of offline and online events to promote the country’s T Mark, especially in the neighbouring CLMV (Cambodia, Laos, Myanmar and Vietnam) countries, announced officials. This coincided with an awards ceremony by the ministry’s Department of International Trade Promotion (DITP) to certify 67 Thai companies that have received Thailand Trust Mark (T Mark) on September 18.
The DITP established T Mark in 2012 to strengthen and promote Thai products and services with trusted quality in every dimension from the highest standard of production, fair labour, giving consideration to environmental concerns and social responsibility with the most important factor as ‘Heartmade Quality’.
Consumers today are much more concerned about the quality of products and services as well as the company’s responsibility towards society and the environment
Currently, 763 Thai companies have received the T Mark for products and services ranging from food and agricultural, to lifestyle, fashion, health and beauty, international education and medical services.
“The global market is highly competitive. Companies in every country have different marketing strategies to increase their strengths and selling points in order to capture the hearts of consumers. Consumers today are much more concerned about the quality of products and services as well as the company’s responsibility towards society and the environment,” said Winichai Chamchaeng, vice-minister of the Ministry of Commerce.
“Thai products and services are already well-known in international markets. The DITP finds that T Mark is an important factor that positively influences the decision-making process of foreign buyers in purchasing products and services from Thailand as they are confident that these products and services are carefully made in Thailand with high quality.”
To help promote Thailand T Mark to ASEAN nations, the DITP invited journalists from across the region to experience the products and services of two Thailand T Mark companies. After enjoying a cookery class from Thai master chef Nooror Somany Steppe, followed by a meal in Blue Elephant restaurant, the assembled media visited Thann Sanctuary Spa.
Panida Krutchaiyant, senior brand manager, said that the company is discussing the possibility of taking the franchise into more countries, including the UK, subject to finding the right partner.
“We are in negotiations with a potential business partner in the UK market, it will take some time to finalize things as we need a distributor who has strong brand, retail and marketing management,” she said, before adding that at the moment the company has no plans to enter the Cambodian market, as yet.
M.L.Kathathong Thongyai, assistant director-general of the Thailand Office of Innovation and Value Creation stressed that Cambodia was an important market for Thailand as part of the country’s strategy to target other ASEAN countries.
Consumer products, in particular shampoos, toothpaste and cosmetics were proving particularly successful. “Its very grassroots consumer brands,” he said. “CLMV markets prefer the quality of Thai products compared to Chinese products.”
Thai T Mark companies that already export to Thailand include Khaoshong instant coffee, Sabina lingerie and Advance Cosmetics.
About T Mark Project
The Department of International Trade Promotion, Ministry of Commerce or the DITP has established Thailand Trust Mark (T Mark) in 2012 to strengthen and promote Thai products and services with trusted quality in every dimension from the highest standard of production, fair labor, giving consideration to environmental concerns and social responsibility with the most important factor as the “Heartmade Quality”. For more information, visit www.thailandtrustmark.com
Photos of Blue Elephant restaurant and Thann Spa – two T Mark companies.