A new website targeting the 40something traveller launched this September in London. The site – www.TravelBeginsAt40.com – offers a range of experiences, adventures, opinions, special offers and travel-related news from all corners of the globe specifically aimed at the over-40 traveller.
“The idea for TravelBeginsat40 came when I was trekking in Nepal, surrounded by young travel bloggers,” says its founder Mark Bibby Jackson. “I realised that so much travel information is written by young travellers, for young travellers. It struck me that the more mature traveller was missing out.
“ I then did a google search and it soon became apparent that most websites out there were aiming for a “silver” generation – offering services that even my mum wouldn’t dream of going on.”
Forget mass tourism or cruise ships because the focus of this platform is on boutique tour operators, adventures off-the-beaten-track, eco-tourism, homestays, city breaks, cultural trips, good food and wine, and engaging with local communities along the way. Its target is what Bibby Jackson describes as independent-minded travellers who are sympathetic to and understanding of the environment in which they travel and the local communities that they encounter.
“The website offers the experiences of our collective of travel writers from all parts of the globe to inspire the 40something generation to do something more adventurous with their travel than lying on a beach,” adds Bibby Jackson. “We have articles from Rio to Mongolia, and Tajikistan to Patagonia, as well as more familiar destinations such as Amsterdam.
It’s Lonely Planet for grown-ups
One such writer is Mike East – “our man in Caracas” as Bibby Jackson describes him.
“I signed up for the collective as I made the decision many years ago to live outside my country of birth. In so doing I have seen so many different people doing all types of interesting and inspiring things – things that are well worth sharing,” says the Crewe-born East, whose initial contribution to the site was advising people on how they can take up surfing in their 40s.
“This is exactly what I mean by inspiring travellers,” says Bibby Jackson. “For me the key word in our name is “begin”, not 40, which is after all just a number. Travel, like life, is an adventure that should begin at 40.”
Ultimately, Bibby Jackson sees TraveBeginsat40 as growing into a forum for 40-somethings to share travel advice and experiences, free from the interference of 20-somethings who have a very different agenda for what they want from their holidays.
“It’s Lonely Planet for grown-ups,” he says.